The Design Process
Creating a new color is an adventure that is born out of inspiration and impression. Each of our colors has a story and reason for existence. In turn, they each have a formulated recipe. Some are simple, requiring only a few drops or grams of dye, while others entail a complicated process.
To achieve our colors, we use both white and yellow beeswax. Each batch is carefully weighted and melted. The aniline dye is added when the wax has reached a precise temperature. Developing a new or custom color for a client or project is a tedious and time consuming process resulting in a day or two of misfires and, eventually, sweet success.
As a specialized company, we take pride in our passion for color. While we are conscious of emerging trends and make sure our collection stays ahead of the market as an industry innovator, each color is first and foremost a reflection of our aesthetic. A great deal of care and thought goes into the creation of a new color – our shades are handcrafted with love, and released with pride.
Our company is small enough to be able to adjust our process to accommodate special clients and custom orders such as celebrity parties or magazine spreads. Through close collaboration and personal attention, we can make a lasting impression: a beautiful hue custom-created to hit the subtlest note for the perfect occasion.