The Design Process
Creating a new color is an adventure that is born out of inspiration and impression. Each of our colors has a story and reason for existence. In turn, they each have a formulated recipe. Some are simple, requiring only a few drops or grams of dye, while others entail a complicated process.
To achieve our colors, we use both white and yellow beeswax. Each batch is carefully weighted and melted. The aniline dye is added when the wax has reached a precise temperature. Developing a new or custom color for a client or project is a tedious and time consuming process resulting in a day or two of misfires and, eventually, sweet success.
As a specialized company, we take pride in our passion for color. While we are conscious of emerging trends and make sure our collection stays ahead of the market as an industry innovator, each color is first and foremost a reflection of our aesthetic. A great deal of care and thought goes into the creation of a new color – our shades are handcrafted with love, and released with pride.
Our company is small enough to be able to adjust our process to accommodate special clients and custom orders such as celebrity parties or magazine spreads. Through close collaboration and personal attention, we can make a lasting impression: a beautiful hue custom-created to hit the subtlest note for the perfect occasion.
Very few household items serve as many different purposes as candles. While a candle is an everyday commodity used for practical reasons, it is also an artful home décor accessory as well as an essential component in life’s celebrations and ceremonies from baptisms and birthdays to funerals. How did this seemingly simple object end up playing such an important role in our lives?
Fire has always been a key element for human survival, and it makes sense that it has both practical and symbolic significance to us. We revere fire as it also has the power to destroy us. The earliest known evidence of controlled fire dates back to Israel almost 800,000 years ago. The first forms of movable fire were used by Ancient Egyptians, who made rush lights and torches by soaking the pithy core of reeds in melted animal fat. The first true wicked candles weren’t developed until around 3,000 BC by Ancient Romans by dipping rolled papyrus repeatedly in melted tallow or beeswax. Other civilizations created their own candles from available materials such as insect wax in China and cinnamon tree in Japan.
Throughout history, humans have experimented with different sources of wax for candles: tallow wax from leftover kitchen fats, beeswax, bayberry wax, spermaceti (from sperm whale oil), and later, stearin, paraffin and soybean wax. A candle-molding machine invented in the 19th century enabled mass production of candles. However, with the introduction of the light bulb in 1879, candle making began to decline.
The popularity of candles saw a rise in the 1980’s when people became interested in them as decorative objects, gifts, and ways to set an atmosphere.
With its roots in the element of fire, known for its power to both create and destroy, a candle symbolizes love and hope, light and warmth, celebration and commemoration. Though we no longer need candles to illuminate our surroundings, we hold on to their meaning as an expression of joy, reverence and reflection. Rituals abound to this day. In Christianity, a lit candle represents the divine light of God. In a marriage ceremony, two taper candles represent the two individuals, and a solid pillar their coming together in a union. Lighting a candle for the deceased signifies that their memory lives on and burns bright. Blowing out candles on a birthday cake goes back to an old belief that smoke will carry our wishes and prayers to the heavens. Each culture has their own spin on the traditions – it’s the ritual of lighting a candle itself that matters.
More and more, candles have also evolved into a sensual experience, a way to soothe our senses, spark romance, reconnect with our roots and signify a desire for a quieter and more meaningful way of life. What do you value in your life? Light a candle today to celebrate a moment that matters, a connection you treasure, or a person you love.
Our lives today are busier and more distracted than ever. Let’s admit it: too often we find ourselves taking a phone call or checking our Instagram account while we’re supposed to be enjoying quality time with our loved ones. How many family meals regularly get interrupted by our phones buzzing and someone staring at their little screen? Be honest.
We’ve decided to make a concerted effort to put all the distractions away and dedicate dinner time to nothing but family. Nothing brings a family closer more than sharing a meal together.
To make these moments even more special, we think it’s a great idea to take some time to set the table beautifully. A warm, glowing candle at the center of it all evokes the perfect atmosphere for a loving homemade meal. It’s easy, it’s simple, and it makes such a difference. It lets everyone know that dinner time is important, family is worth celebrating, and those gathered around the table are special to you.
Placing one or two small candles on stands at the table is a nice way to achieve a homey everyday family meal atmosphere (try our graceful cats or sweet owls). A single column candle in a sturdy candle holder will do the same. You will be surprised to see the effect just lighting a candle will have on making an ordinary meal feel more intimate and meaningful.
For more festive occasions, go bigger: pillar candles of varying heights and sizes on a metal or mirror tray, a grouping of elegant tapers in different textures in tall candle holders, or candles sculpted into special shapes to celebrate an event or gathering. Different colors have their own significance: darker, dramatic colors are usually considered festive and romantic, while lighter, more subtle hues bring forth feelings of joy.
We strongly feel that 100% pure beeswax candles are the best choice to burn around mealtime. With no added scent, they are ideal for the dinner table when you don’t want fragrance to interfere with the aroma of the food. Another important point too often ignored: typical paraffin-based candles contain carcinogenic chemicals. Beeswax is non-toxic, non-allergenic, and purifies the air. Not only should mealtime nourish you and connect you to your loved ones, it should take place in a clean, healthy environment.
You’ll find an abundance of inspiration for your dinner table in our collection of contemporary 100% pure beeswax candles. As you plan the next meal, whether for your family or for a big celebration such as Passover or Easter, make sure to include candles as a functional centerpiece to invoke the right atmosphere. It lets everyone know it’s time to let go of distractions and sit down to savor the moment.
Written by Mimi Vu, Making it. A Guide to Delaware County's Thriving Craft Culture captures the spirit of the craft community in the western foothills of the Catskills. We are honored to be included in this group of talented makers.
Today we are pleased to share an enchanting story about our company, by Bri Tejeda, founder and curator of the blog Indi Moonrose. With a team of creatives, the blog celebrates individuality, community and communication.
This summer, Martha Stewart and her panel of 16 esteemed judges reviewed the American Made Audience Choice nominations, searching for creative, beautiful, useful, and innovative products. Among hundreds of nominees, our small business and profile stood out.
We're pleased to announce that Greentree Home Candle has been named a 2015 Martha Stewart American Made Audience Choice Finalist. On September 21, Martha Stewart turns voting over to the larger Martha Stewart American Made community. We ask you-- our friends, family, and fans to cast your vote for us, assuming you think we are your favorite American maker. One Audience Choice Winner will be announced on October 23. Thank you for your support!